Campaign toolkit

Download the campaign toolkit (PDF) to start using the campaign in your council

You can download the assets directly from the links below, or you can download the whole toolkit with all the assets from:

Dropbox, Google Drive, or SharePoint (request access) (3.5GB).

If your council already has recruitment assets, you can add the Make a difference campaign logo to them.

This is a great way to show potential applicants that your council is supporting the national recruitment campaign.

Make a difference campaign logo

Campaign assets

These campaign assets are ready to use on your council’s communications channels. Many of the assets are also customisable, which means you can edit the assets to include your own imagery, text, logo, links and QR codes. Artwork files have been included alongside the ‘ready to go’ assets so that you can edit them to your requirements.

Social media assets

Social media assets example image

10 x static image assets, and an image
carousel, for use on social media.

Social media assets (editable)

Social media assets example image

Download editable versions of
​​​​​​​the social media assets from:​​​​​​​
Dropbox
Google Drive
​​​​​​​SharePoint (request access)

Social media headers

Social media headers example image

7 x header images for your social media channels.
Includes editable versions

Campaign videos

Campaign video example image

Full length (60s) and cut-down (15s/30s)
videos in a variety of formats.
Download the videos from:
​​​​​​​Dropbox
Google Drive
​​​​​​​SharePoint (request access)

Leaflets

Leaflets example image

2 x leaflets in A5 and A4 size
Includes editable versions

Banner stands

Banner stands example image

5 x pop-up banner stands
Includes editable versions

Posters

Posters example image

7 x posters in A3 and A4 size

Posters (editable)

Posters example image

Download editable versions of the posters from:​​​​​​​
Dropbox
Google Drive
​​​​​​​SharePoint (request access)

Email banners

Email banners example image

7 x email banners

Email banners (editable)

Email banners example image

Download editable versions of the
​​​​​​​email banners from:​​​​​​​​​​​
Dropbox
Google Drive
​​​​​​​SharePoint (request access)

Teams backgrounds

Teams background example image

x2 backgrounds for Microsoft Teams​​​​​​​

Slide show template (PowerPoint)

Slide show template example image

Template presentation for Microsoft PowerPoint

Lead campaign images

Lead campaign image examples

10 x lead campaign images

All campaign images

Campaign image examples

Download all campaign imagery from:​​​​​​​
Dropbox
Google Drive
​​​​​​​SharePoint (request access)

Radio adverts

Campaign image example

2 x 30-second audio clips for use on radio
or digital audio

Outdoor billboards

Billboard example image

7 x outdoor billboards in a variety of
formats

Outdoor billboards (editable)

Outdoor billboard example image

Download editable versions of
​​​​​​​the outdoor billboards from:​​​​​​​
Dropbox
Google Drive
​​​​​​​SharePoint (request access)

Digital display

Digital display example image

7 x digital display banners in a variety of
formats

Press release templates & FAQs

Make a difference campaign logo

Template press release for your council,
and FAQs about the campaign

Template campaign presentation

Template campaign presentation example image

Template presentation about the national
recruitment campaign for your council

Combined Authority resources

Combined Authority campaign logo

Alternative campaign branding for
Combined Authorities

This campaign is funded by UK Government. All campaign materials, including imagery and assets, are owned by the Local Government Association. For further information please contact makeadifference@local.gov.uk.​​​​​​​